Credit Unions maintain top two position in RepTrak® 2022 study for fourth successive year
Credit Unions have again ranked in the top two of the most highly regarded organisations in the Ireland RepTrak® 2022 annual survey for the fourth year in a row. An Post took the top spot for the first time while Lidl took third place in the overall study.
The Ireland RepTrak® 2022 study is based on a survey of over 6,500 members of the public which gathered data on the levels of trust, respect, admiration and esteem they have for organisations in Ireland.
Credit Unions were awarded an overall excellent Reputation Pulse score of 83.4 representing an outstanding result, identifying credit unions as one of the most trusted and respected organisations by the Irish public. Credit unions, with over 3.6 million members, were credited with being a cornerstone of local communities. Survey respondents particularly referenced the trust that members place in their local credit union and their friendly, people centred approach.
Speaking about the announcement, Luke Casey, Marketing Manager of HSSCU said “We are delighted to see the hard work, dedication and commitment of the credit union movement being recognised once again in the RepTrak® survey. Credit unions continued top two placing reflects the high level of trust people place in their local credit union and is testament to the commitment and unrivalled reputation of the entire credit union movement, which puts the members at the heart of everything we do. HSSCU is focused on future growth, innovation and opportunities and we will continue to expand our reach and services to our local community. We are always here to support our members in any way we can”.